SUSTAINABLE ORTHOSES
There is a lot of talk about keeping the world green and reducing our carbon footprint. Given the types of material traditionally used in the construction of athletic footwear and orthotic devices, the solution is not so simple! Over 300 million athletic shoes are made each year. Orthotic estimates are unknown however what we do know is that virtually all orthotic devices are not environmentally friendly. The impact on our environment is therefore significant. That is up until now! Footbionics are looking to change all of this.
We spent time sourcing eco-friendly foams for our orthotics that was sustainable and renewable. Allbirds were already doing this using their trademarked Sweet Foam as a midsole material in their footwear and doing this successfully since 2018. We reached out to Allbirds and they kindly provided their source of carbon friendly EVA foam for us.
We have now been able to introduce our own "sugarcane foam" using 30% naturally sourced and renewable sugarcane. We are proud to be one of the first companies to use sustainable foam in orthotic construction.
Sugarcane foam is a copolymer of renewable ethylene with Vinyl Acetate (EVA) that we have chosen for three models of our range Control Sugar Dual Sugar and Childrens Blue. It is a foam with easy processability and high compatibility with mineral fillers, and thermoplastic and elastomeric resins. Essentially the foam is made from bio-based sugarcane ethanol being around 30% eco-friendly. So around 1/3 of your orthotic is completely sustainable! There is absolutely no difference in the foam properties with sugarcane foam being indistinguishable from traditional EVA.
Our first batch of Control Sugar and Dual Sugar 30% Sugarcane Foam orthotics have arrived!
No less that we have chosen a green foam colour to match the products properties. We are still testing samples in other models that we produce with exciting results.
All going well we will soon have all of our models using Sugarcane foam. In fact we are waiting for shipments of our Cushion, Cushion Slim, Cushion Merino and Shape models to arrive using 30% sugarcane foam..
We are excited and proud to be one of the first orthotic manufacturing companies to use this foam and look forward to pushing the sustainable envelope. It is our intention to use this unique foam in as many models we can.
SUSTAINABLE PACKAGING
Look out for our new orthotic packaging. The packaging may look the same but will feel slightly different. All of our bags will now be made from 100% recycled materials. See the image below. Our recycled logo is visible on the back of each bag.